2months24 days9 hours5 minutes
left until ICE 2020 starts

Arrange a personal meeting now!

4-6 February 2020

Tuesday 4 February, 10:00 – 18:00 GMT
Wednesday 5 February, 10:00 – 18:00 GMT
Thursday 6 February, 10:00 – 16:00 GMT

Stand S1-150

Find the entire floorplan here.

ExCeL, London
Royal Victoria Dock, 1 Western Gateway,
London E16 1XL
ICE Totally Gaming tab - full res


The only stand where you can get everything you need to power your sportsbook!

Whether you are a small start-up or larger established business across mobile, online or retail, Betradar provides you with the entire betting value chain – with our new advanced Optima platform together with our Betting Services, Betting Stimulation, Live Streaming, Gaming Solutions, esports, our ad:s marketing solution and our expert risk management and trading, Managed Trading Services (MTS).

This entire 360-degree betting portfolio is underpinned by the fastest and highest quality data that we collect and manage from sports events worldwide, giving you access to the most comprehensive coverage in the industry.
We put your needs first. All Betadar products and services are flexible and fully-customisable, backed by the latest cutting-edge technology and leading industry experts, leaving you to attend to your operations without wasting resources.

Visit our stand at ICE and speak to our representatives to find out what you need to enhance your sportsbook offering.

Here is a quick look back to last year’s event:


We are constantly trying to set higher standards, not just when it comes to providing quick and reliable sports data and one-stop shop solutions. So, be sure not to miss out on the best exhibition stand Betradar ever had.

See you at ICE 2020!