Betradar inside

April 2017

Game-changing your betting operations!

The sports betting industry is a dynamic and fast changing environment and for companies with data as their core-business, keeping up with the pace of constantly evolving technology and developments is a daily challenge.

Focusing on our customers’ needs to streamline their operations and to increase the efficiency of their trading activities, we have developed two forward-looking services that will replace the current one – Betradar Ctrl and Unified Odds Feed.


Betradar Ctrl

Take total control of your bookmaking operations

Betradar Ctrl is a new front and backend bookmaker system that we have developed in close coordination with our customers. Concentrating on two critical factors: speed and control, it provides a full suite of the most wanted features excluding non-essentials.

  • Accelerated Data Handling – rapid odds extraction techniques enable real-time updates of market changes for quick comparison and alerting
  • Be fully flexible in your odds management – switch between automatically traded, semi-automatic or manual odds trading
  • Intuitive User Interface – simple, fast and efficient odds control significantly saves time
  • Future-proof Software Architecture – new features can easily be incorporated
  • Free Of Charge – customers can switch from the current platform without additional costs


Unified Odds Feed

The next level of making data transmission simple, fast and comfortable

Unified Odds Feed (UOF) is a new way of data delivery, which enables you to access all the data Betradar supports in a fast and consistent manner. Different XML feeds that require multiple integrations are a thing of the past, as the UOF unites all feeds from Betradar’s different betting products.

  • Harmonised Data Feeds – across different services to provide a faster and more comfortable service handling
  • Accelerated Data Transmission – to increase efficiency and flexibility in your trading
  • Simplified Integration Processes – to save you time and costs
  • Future-proof Technology – new Betradar products will exclusively use the UOF
  • Free Of Charge – integrate Unified Odds Feed without any additional costs

Try it now!

Contact us today to bring your betting operations to the next level.


Betradar is shortlisted five times for EGR B2B Awards 2017

The EGR B2B Awards reward the very best service providers in the online gaming industry, recognising the achievements of suppliers from across all the major eGaming disciplines including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure. The winners will be announced on the evening of Tuesday 6th June 2017 at the Hurlingham Club in London.


This year, Betradar’s services have been shortlisted five times in the following categories:

  • Live Streaming Supplier
  • Sports Betting Supplier
  • Sports Data Provider
  • Virtual Sports Supplier
  • Best Customer Service


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Best regards,
Your Betradar team