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latest news

“To make it in the US, bookmakers need to be willing to make a long-term investment”

Ahead of G2E Las Vegas, our Director of Business Development and Strategic Partnerships, Lorenzo Caci, sat down with Focus Gaming News to discuss all things US sports betting. This interview is featured on Focus Gaming News. Sunday, October 13, 2019 Lorenzo Caci, Director Business Development and Strategic Partnerships at Sportradar, discussed with Focus Gaming News the […]

Get with the programmatic | Felix Geyr, Sportradar

Felix Geyr, Sportradar’s Managing Director Sports Media, writes in SportBusiness about the need for quality programmatic advertising in the betting industry. This article is featured on SportBusiness. By Felix Geyr Wednesday, October 2, 2019 Marketing and sports industry professionals worldwide will likely be aware of John Wanamaker’s now-infamous quote, uttered in the 1800s: “half the money I […]

Sportradar Acquires Optima

Sportradar, the world’s leading provider of sports data and content, today announced that it has acquired the award-winning sports betting and gaming omni-channel platform business Optima, effective immediately. Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform business. This will create a global […]

Sportradar’s ad:s Launches Programmatic Ad Offering

Sportradar, the world’s leading provider of sports data and content, today announced the launch of its programmatic ad solution. The offering comes from ad:s – Sportradar’s full-service, data-driven marketing solution for sports betting operators. As the world’s leading betting services provider, Sportradar has built a major, global business founded on fast, reliable and insightful data. […]

Betradar client Betfred teams up with La Liga’s RCD Mallorca as main club partner

Betfred, a client of Betradar – the world’s leading provider of sports and betting-related data services, is marking its launch in the Spanish market by agreeing the main sponsorship package with La Liga club RCD Mallorca. As primary club partner, Betfred benefits from front-of-shirt exposure, the main presence at Los Bermellones’ Estadi de Son Moix […]

National Football League and Sportradar Broaden Partnership

The National Football League (NFL) and Sportradar, the world’s leading provider of sports data and content, today announced an expansion of their existing partnership, which will license the distribution of NFL official league data and content to more fans around the world. Since 2015, Sportradar has been the NFL’s exclusive distributor of official play- by-play […]