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Programmatic advertising: How bookmakers can eliminate advertising waste

How can programmatic advertising help bookmakers stand out in a crowded sports betting marketplace? Get the answers to the key questions below from our experienced, knowledgeable ad:s team. What is programmatic advertising? Programmatic advertising is the automated buying and selling of advertising, using cutting-edge technology and algorithms to ensure the most relevant and engaging ad-content […]

Saving the global betting market from risk: a day in the life of a Sportradar trader

This article is featured on EGR. For most people, weekdays consist of getting up at a similar time to be at their office desks at 9am for their day’s work. For sports traders, it’s a little different. Joe, not his actual name, has already been at his desk for an hour, at least. Working for […]

Videoslots partners with Betradar to launch sportsbook

Videoslots.com has agreed a deal with Betradar’s Managed Trading Services (MTS) to employ its Integrated Trading Solutions (ITS) as it prepares to launch its sportsbook at the beginning of next year. The casino operator, which boasts more than 3600 games, will use the ITS component of Betradar’s flexible turnkey risk management and trading solution, Managed […]

Sportradar Appoints Werner Becher as New Managing Director of U.S. Betting

Former Interwetten CEO brought in to further enhance Sportradar’s growth and expansion in U.S. betting market NEW YORK – Sportradar, the world’s leading provider of sports data and content, today announced the appointment of Werner Becher as its new Managing Director of U.S. Betting. Becher most recently served as CEO of Interwetten, where he was responsible for […]

“To make it in the US, bookmakers need to be willing to make a long-term investment”

Ahead of G2E Las Vegas, our Director of Business Development and Strategic Partnerships, Lorenzo Caci, sat down with Focus Gaming News to discuss all things US sports betting. This interview is featured on Focus Gaming News. Sunday, October 13, 2019 Lorenzo Caci, Director Business Development and Strategic Partnerships at Sportradar, discussed with Focus Gaming News the […]

Get with the programmatic | Felix Geyr, Sportradar

Felix Geyr, Sportradar’s Managing Director Sports Media, writes in SportBusiness about the need for quality programmatic advertising in the betting industry. This article is featured on SportBusiness. By Felix Geyr Wednesday, October 2, 2019 Marketing and sports industry professionals worldwide will likely be aware of John Wanamaker’s now-infamous quote, uttered in the 1800s: “half the money I […]