The 360° one-stop shop provider for betting and gaming
Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. Founded in 2001, Betradar is today a key player in the industry.
Our operating activities include the collection, processing, monitoring and commercialisation of sports data – resulting in a diverse portfolio of sports-related live data and digital content for you and your customers.
Today, we provide all the necessary services to run a bookmaker operation, such as pre-match odds services, live odds and live data services, risk & liability management services, betting stimulation tools (including statistics and live scores), live streaming services, innovative gaming solutions and esports betting services. Our diverse portfolio enables us to meet the challenges and demands of the international bookmaking industry in a forward-looking manner while helping to maximise the profit of each client.
What we stand for
Premium partner for the betting industry, providing all necessary services without the need for third party content
Dedicated products and customised solutions to increase and maximise our client’s profit
The broadest, fastest and most reliable sports betting coverage in the market
Only supplier in the betting business that controls the entire chain of its in-running offer
The highest quality and security standards, certified by TÜV Thuringia on ISO 9001 requirments
International set-up with all technology developed in-house
We seamlessly integrate sports-related live data and digital content with our clients’ business
When our clients deal with sports-related live data and digital content for their customers around the world, every second counts. Especially when the direction of a game can change from one moment to the next – and that’s when you need cold and reliable facts, not hot emotions.
It’s these data and services that Betradar provides every second of every day – supporting your business decisions with real-time data. Customer focus, simplicity, an outstanding user experience and process automation, all play a key role in this content.
To turn innovation into value
Our vision is based on the commitment to building long-term relationships with our clients and business partners by offering innovative and competitive services and solutions. However, our commitment to the betting industry and sport in general goes far beyond just being a profitable organisation: we stand for integrity and fair play.
Alongside partnerships with market leading companies in the sports betting and media industries, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including the AFC, CONCACAF and UEFA. The FDS has been supporting sports associations, as well as state authorities, with its expertise in detecting betting-related manipulation since 2004.
600+ bookmaker clients
30+ state lotteries
1,900+ full-time employees
7,000+ data journalists
Our Services are multi-award winners
Our services fulfil highest quality standards
Adhering to our claim ’driven by facts’, we continue to focus on our customers’ requirements and strive to consolidate the quality of our services. The ISO 9001 certification is the world’s most popular and most important standard in Quality Management and a strong indicator for quality and trust to customers.
EXTENDED PARTNERSHIP WITH EQT VI
EQT, the leading private equity group in Northern Europe, has further invested in our fast-growing company to support Sportradar on its continued growth path with further capital for value-enhancing acquisitions, investment in the development of new products and solutions, geographic expansion, and new customer segments. Company founder and CEO, Carsten Koerl, as well as Sportradar’s management, remain significant shareholders alongside EQT and will continue to drive Sportradar’s future development and growth.