Betradar to introduce Certification Program for software providers

Betradar, the world’s leading supplier of sports and betting-related data, announces to start its own in-house Certification Program for independent software providers. Betradar’s product portfolio is constantly evolving, technology is moving forward and customisation is the norm. As a result of the increasing product complexity in the betting industry, the company decided to introduce its own certification program. “The program is designed to enable independent software providers to ensure the compatibility of their services with the leading betting and gaming solutions from Betradar. The aim of the certification is to assist our clients in rapidly deploying and implementing our innovative services and solutions”, says Carsten Koerl, group chief executive officer, from Sportradar. The Betradar Certification Program will optimise the customer’s experience by verifying that the software providers’ solutions interoperate with the betting and gaming solutions Betradar is providing and stands for a hasslefree integration of these solutions to the bookmaker’s interface. The certification process is meant to be the start of a long-term cooperation between Betradar and independent software providers. So far, 10 companies registered for the official Betradar Certification Program and three of them have already passed the certification process for Betradar’s Live Odds Services. One of the first companies certified by Betradar for its Live Odds services is SpieloG2. “Betradar’s Certification Program provides a great opportunity for us to add greater value to our professional services for the bookmaking industry. It enables us to stay up to speed on the innovative betting and gaming solutions from Betradar as well as with the latest technology developments of this industry. We look forward to a long and successful relationship with Betradar and to deepening our footprint in the betting industry with innovative solutions that address the needs of this large and growing market”, says Paul Mears, Vice President Sports Betting, at SpieloG2. In general, the certification will be classified in two categories, Certified Partner and Gold Certified Partner, for each product Betradar offers. “Gold Certified Partner means that clients have fully and properly integrated our feeds with all the features that we offer, meanwhile Certified Partner meet the minimum requirements of the Certification”, declares Carsten Koerl. Betradar offers a certification for its Pre-Match Betting, Live Betting (Live Odds Services and Live Scouting Services) and Gaming Solutions.

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