Betradar is proud to announce the successful launch of its Live Channel Online with the leading Italian gaming service provider Microgame S.p.A.

Betradar’s live streaming solution for online and mobile sportsbooks was launched in August 2014 and currently provides over 5,000 live events per year. Uniquely in the market, this service enables bookmaker to include live moving pictures to their betting offering with a 24/7 coverage – from top tier content to highly attractive off-peak sports and events to fill live sports content gaps.

“The new legislation in Italy with the launch of the so called “Palinsesto Complementare” is giving us the opportunity to offer bets on as many markets as possible. With the new Microgame Live Channel Online, we are now providing one of the first online channels in Italy that is entirely dedicated to live betting and strengthening our market position significantly.”, says Samuele Feci, Head of Sports Betting at Microgame.

Lorenzo Caci, Sportradar’s Director Sales said: “We are very pleased to have sealed this exciting partnership with Microgame, the leading turnkey-solution provider in Italy. The fast integration of Live Channel Online into Microgame’s service will strengthen their portfolio significantly, with an entertaining and revenue-driving live streaming solution from now on.”

Betradar’s Live Channel Online targets website visitors to place in-play bets intuitively on highly attractive on and off-peak time events. The product is combined with comprehensive live data and live odds. Betradar is tendering everything needed to run the most entertaining and informative offering in the market out of one hand.