Mybet goes live with Betradar’s Live Channel Retail



We are proud to announce the successful launch of Betradar’s retail Live Channel across selected mybet shops across Europe. The dedicated branded channel was introduced and implemented as “” at of beginning of January.

The Live Channel Retail product developed by Betradar provides a unique combination of live odds, live statistics and most importantly, live motion pictures from sporting events around the globe on one single screen. This unique proposition provides non-stop live sports coverage throughout the opening hours of the mybet betting shops. This attractive mix of bet-stimulating sports coverage from all continents during the on- and off-peak hours includes top tier content, such as the Italian Serie A, the French Ligue 1, Turkish and Chinese top division Basketball League, as well as several ATP and WTA tournaments. This portfolio allows mybet to fill live sports gaps in their betting shops’ daily schedule.

Besides this retail service, Betradar have also developed a Live Channel Online solution, which provides live coverage of more than 5,000 events per year, which are easily integrated into bookmakers’ existing online and mobile offerings.

Mybet manager Zeno Ossoko regards the product as the perfect complement to the betting shop offering: “We are pleased to be able to offer our bet-shop customers with Betradar’s Live Channel an exceptional service beyond the mainstream offering. The unique combination of live moving pictures and live information emphasizes our objective of providing our customers with the best possible betting experience.”


“We are delighted to have sealed this important engagement of our Live Channel with such a prestigious partner. The partnership with mybet is a clear confirmation of the channel’s unique and attractive combination of live sports coverage paired with live odds and live statistics”, added Sportradar’s Managing Director Media Rights, Joern Anhalt.

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