The latest addition to Betradar’s Live Match Tracker, the LMT 3.0 Tennis, is out now just in time for the start of the year’s final Grand Slam, the U.S. Open.
After getting underway on Monday, the tennis elite will battle it out at Flushing Meadows over the next fortnight, with Betradar’s state-of-the-art betting solution primed to keep track of every shot and every point for clients across the world.
The U.S. Open is celebrating its 50th anniversary this year and, in the ATP competition, a refreshed Rafael Nadal will be out to defend his title after skipping the recent Cincinnati Open.
Nadal won the Rogers Cup in Toronto but his withdrawal from Cincinnati put paid to hopes of the ‘Big Four’ meeting once again.
However, the Spaniard will be joined by fellow big-hitters Roger Federer, Novak Djokovic and Andy Murray in New York – the first time all four have featured in the same tournament for over a year.
In the WTA side of the competition, Sloane Stephens will hope to add to her only Grand Slam title, which came 12 months ago in NYC.
The American – ranked number three in the world – defeated Madison Keys a year ago and comes into the U.S. Open off the back of a run to the final at the Rogers Cup in Montreal, where she lost out to world number one Simona Halep.
Number one seed Halep has already bowed out following a shock first-round defeat to Kaia Kanepi although the likes of Carolina Wozniacki, Stephens and Angelique Kerber – who make up the remainder of the world’s top four – will be eager to add to their Grand Slam haul.
Serena Williams will also be eyeing her first Grand Slam title since the Australian Open in 2017, having reached the fourth round and the final of the French Open and Wimbledon respectively following her absence from the game due to pregnancy.
To mark the release of LMT 3.0 Tennis, we caught up with Product Owner Natasa Pristovsek to find out more…
Natasa, talk to us about LMT 3.0 and tennis…
The LMT product continues to be one of the most popular within our sports media offering and we’re sure LMT Tennis 3.0 will be no different. It gives clients in both the media and betting industries the opportunity to keep audiences engaged with all the action as it happens.
As well as bringing the key data, such as scoring stats as well as faults, break points and aces, LMT 3.0 also offers customisable background colours, images and logos, making it easy to integrate ads and sponsorship.
And the LMT Plus?
That offers all the standard features that have served the LMT suite well over the years along with our scoreboard and momentum graphics, offering real-time insight into which way the match is going – ideal for clients in both the betting and media sectors.
Add to that the extra level of stats, such as head-to-head, win rates, world ranking, point-by-point visualisation as well as commentary and clients really get a 360-degree view of how things are playing out on court.
What do you think clients will benefit most from?
Obviously, every client is different and we have to bear that in mind when we develop these products but, as a rule, all our customers are looking for speed, an excellent level of coverage and reliability when it comes to stats and data.
Like with our other LMT sports, LMT 3.0 Tennis offers those three key pillars, with upwards of 90 matches available per day in more than 15 competitions.