Snai to implement Betradar’s eSports Betting Service

New deal sees Snai as the first bookmaker authorized by ADM to launch eSports in Italy

Betradar is pleased to announce the successful integration of its eSports Betting Service into the new product line of SNAI. Utilising Betradar’s recently launched product, SNAI will become the first Italian bookmaker to offer betting on eSports and thus access a new business segment that is growing at an exponential rate, with an estimated global wagering market of $23 billion by 2020.


Betradar is the first and only provider in the market who offers a 360° service package for eSports betting, including pre-match and in-play betting markets on all popular eSports titles as well as comprehensive live scores and statistics. Moreover, with the fastest live match streams available anywhere on the internet, punters will have access to digital premium eSports content and thus can follow the match action as it unfolds. Thanks to the unique partnership with the world’s largest eSports company Electronic Sports League (ESL), Betradar guarantees that bookmakers receive all data in the best quality and fastest possible way, resulting in an enthralling entertainment package for their customers.

Fabio Schiavolin, Ceo of Snai – Cogetech Group is fully convinced by the newest acquisition: “Betting on eSports for sure will play a key role in the future of sports betting and no bookmaker can afford to ignore it. With the integration of Betradar’s eSports Betting Service, it’s not just about improving our company’s portfolio. It’s more a matter of responding to demographic changes in the betting business and we at SNAI are proud to play a leading role in recognizing opportunities and identifying profitable market trends. Thanks to this new service, we are in a perfect position to engage clients, providing them with an immersive betting experience for their beloved passion called eSports.”

“We are very pleased to have sealed this partnership with our trusted long-term partner SNAI” Lorenzo Caci, Sportradar’s Director Sales stated, “We expect betting on eSports to be just at the very beginning but its already seeing incredible growth. It’s the fast-changing and wide-ranging spectrum of eSports games with their inherent quick-fire mode engine that opens up staggering possibilities for sportsbooks in terms of betting markets and frequency. As one of the first bookmakers to have integrated our eSports Betting Service, SNAI will definitely capitalize on this great opportunity.”

“Furthermore, as part of our relationship with the ESL, Sportradar monitors betting patterns across all ESL competitions through its multi award-winning Fraud Detection System. Using our eSports products, SNAI can rely on its betting offer having the industry’s best manipulation detection system in place.” Lorenzo Caci added.

About Snai – Cogetech
Snai – Cogetech is one of the gaming and betting prominent operators in the Italian market. Listed on the Milan Stock Exchange, Snai is market leader in Italy in horseracing and sports betting. The company also offers gaming on “new slots” and videlotteries, online games, betting on virtual events. Thanks to concessions awarded by the Italian Gaming Regulator “Agenzia per le dogane e I monopoli” (Agency for customs and monopolies). For more information about Snai click here.

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