Sportradar expands rights portfolio with Turkish Cup competition

Sportradar is pleased to announce an agreement with the international media company Saran Group to licence the exclusive retail rights for the Turkish cup competition “Türkiye Kupasi”.

The contract includes all matches of the current running Turkish cup competition and started with the live transmission of the match between Bandırmaspor and Elazığspor on Tuesday, December 3, at 12am (CET) followed by further nine matches this week. The acquired media rights packages will be distributed in Betradar’s Live Channel, which was launched earlier this summer. Moreover, Sportradar acquired the exclusive retail rights for the Azerbaijan Premier League, Kazakhstan Premier League and the Polish I liga.

For the 2012–13 season of the Turkish cup competition, an expanded tournament format has been adopted. Today, a record 156 teams compete in the tournament. After five knockout rounds, a round-robin group stage is contested. Group winners and runners-up play in semi-finals and finals. Fenerbahçe are the current holders of the cup. Galatasaray has won a record 19 Türkiye Kupasi titles, followed by Beşiktaş with 15 cup titles. Galatasaray will try to take the next step to its 20th title when it plays against Gaziantep BŞ tonight (6pm, CET). Fenerbahçe will follow on Wednesday (6pm, CET) against Fethiyespor, Beşiktaş on Thursday (7:30pm, CET) against Bucaspor, which means a schedule full of attractive matches.

The streaming channel for betting shops operators is the first product ever that combines customers’ live odds, live statistics and most importantly, live pictures of sports events around the world on one single screen. Within a few weeks, several hundred betting shops have already integrated the Live Channel, and have shown themselves to be enthusiastic about the success of the product, and have subsequently increased their business’s turnover significantly.

Sportradar’s Managing Director of Media Rights, Joern Anhalt, welcomes the agreement with Saran Group: “Through this deal, we gain top-class football for our Live Channel for our retail betting customers. The Turkish Cup competition, equipped with international tops stars like Didier Drogba, Wesley Sneijder and Raul Meireles, is an absolute highlight for our customers and will for sure increase customer satisfaction in the betting shops. Our focus is to provide our clients with live sports content during their entire opening hours. This deal increases our portfolio of football matches by further 300 to a total of 1,200 matches per season.”

As an established player in the sports and entertainment industry, SARAN Media markets various major TV rights of, e.g. the newly centralized 2016 Euro and 2018 World Cup, National qualifiers, top Turkish clubs including Fenerbahce, Galatasaray and Besiktas;  the English Premier league; Formula 1; Wimbledon; and many more major events and rights.

Selim Usta, Head of Saran Sport Division said: “We are very pleased to start a partnership with Sportradar.  Turkish football is growing on a year-on-year basis in popularity and viewership both domestically and internationally.  Sportradar‘s market leading betting and sports data services will engage fans throughout Europe in new ways.”

About Betradar’s Live Channel

Betradar’s Retail Live Channel is a streaming channel for betting shops of the global bookmaking industry. Thanks to an international media rights portfolio, the Live Channel serves live pictures from around the world all day long and combines live statistics, live odds and live moving images on one single screen, thus offering betting opportunities on live matches for the entire business hours of bookmakers. Customised solutions to each client make the white-label solution attractive to every bookmaker in the world. The simplicity in accessing the live product by a standard browser is a major driver. The Live Channel covers only 5 months after its launch already 15 hours of content on a daily average base.

About Sportradar AG

Sportradar is the worldwide leading premium partner for the sports betting and media industry. Sportradar provides sports data services to the bookmaking world with its brand Betradar, and to the international media with its brand Scoreradar. Since its founding in 2001, Betradar has developed into a key player providing all necessary services to run a bookmaker operation, such as fixtures, results, odds compiling, trading tools and in-running services, as well as front-end content solutions like statistics and live scores. Innovative virtual gaming products round off the product portfolio. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including UEFA and German DFB/DFL. Furthermore, Sportradar is the exclusive, worldwide distributor for ITF (International Tennis Federation) Official Data. More than 450 businesses in over 70 countries rely on Sportradar’s data depth and quality services in their daily business. Sportradar employs 650 highly experienced staff worldwide. Headquartered in Switzerland, Sportradar has offices in 24 other cities.

About Saran Media

SARAN Media is a SARAN HOLDING company, which has interests in the energy, defense, tourism, online gaming and radio broadcast industries.

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