Starting this month, 10Bet will be able to provide its online customers with a whole new range of live sport streams on their www.10bet.co.uk website. Signing up to Betradar’s Live Channel Online service will give the bookmaker access to over 30,000 live events per year.

The Live Channel Online portfolio offers sports streams that include soccer, tennis, basketball and more from the likes of Germany, Italy, Greece, Turkey and China to name a few countries. The coverage offered by Betradar is truly 24/7 as a combination of top tier content and highly attractive off-peak sports provide a gapless content schedule. All streams are overlaid with comprehensive live data and odds, driving interest in in-play bets across the portfolio.

Speaking about the partnership, David Bazak, Managing Director of 10Bet said: “We’re very happy to have partnered with Betradar, which is now supplying us with a superb range of major sports around the clock. We are very confident that this will prove to be a successful relationship which will benefit both companies to the fullest. I’m pleased that we’ve been able to enhance our live offering, providing a full spectrum service to the broadest possible target group”.

Lorenzo Caci, Sportradar Director Sales added: “We are very pleased to have sealed this partnership with 10Bet. We are confident that our Live Channel Online will strengthen their portfolio significantly, providing their customers online with great live coverage. I have no doubt that the website’s profile in the market will go from strength to strength”.