Sportradar is an international company that prides itself on deriving value out of sports data and content for a whole host of organisations and businesses such as national and international sports federations, betting operators, and media companies. Sportradar also partners with publishers and advertisers across the globe to serve interesting content products and advertising to their end users based on their interests. Please keep in mind that Sportradar is an international company. Therefore, this Privacy Notice may be replaced or supplemented in order to fulfil local requirements, as well as to provide additional information on how we process your personal data through specific Sportradar products, services, or applications.

You are a Visitor of Our Websites when you visit and interact with our websites, webpages, interactive features, and blogs and their respective contents.

a. What personal data we collect/you provide to us and Why

We want to understand what services on our Websites interest you in order to improve the services we offer and your experience when you are on our Websites. To do this, we collect the following information from you:

• the internet protocol (IP) address of the device you are using
• cookie ID and other online user identifier(s)
• information on how you use our Websites (e.g., the web pages visited by you on our Websites) and how you interact with our interactive features and respective contents
• Your device type (e.g., iPhone), your browser type (e.g., Chrome), your operating system (e.g., iOS), your screen resolution
• date and time of access of our Websites

Depending on the circumstances, you may provide to us the following types of personal data:

• your contact information (e.g., name(s), address, e-mail address, phone number)
• personal information (e.g., age, date of birth, gender)
• payment information
• account log-in information (e.g., username, security question)

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites” for a description of the types of cookies we use when you visit our Websites. Access the Cookie Manager, by clicking on the blue and white shield icon at the bottom left corner of your screen, for a detailed list of the cookies (and their corresponding retention periods) we use when you visit our Websites.

c. How we may disclose information

Disclosing Information we learn about you on Our Websites

We use various third parties (each listed in our Cookie Manager and explained in our Cookie Notice) to help us market or advertise to you. For example, some of the cookies we use on our Websites belong to third parties that help Sportradar market or advertise to you.

Using Third-Party Services on Our Websites

Our Websites contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, and privacy policies or practices of these third-party websites. For example, on our Websites you will notice clickable icons which take you to the Sportradar Facebook page or the Sportradar Twitter page. If you choose to click on these links, you should know that Facebook and Twitter may send their own cookies to your device and they may collect personal data. It is therefore important that you also read Facebook’s and/or Twitter’s privacy policies if you choose to click on these icons.

For more information, please see also Section 9 (How We Disclose Your Personal Data) of this Privacy Notice.

d. Your rights

Please see Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Bases for Processing

The processing of your personal data may be based on the following grounds:

• Your consent
We process personal data based on your consent where this is explicitly stated at the moment of collection – for example, where you have provided your consent for the use of advertising cookies to show advertisements. Please note that you may withdraw your consent at any time.

• Contract
Please note that the processing of your personal data is necessary for a contract we have with you and in order to perform our obligations under such contract.

• Compliance with legal obligations
To comply with legal obligations as well as to establish, exercise, or defend ourselves from legal claims.

• Our legitimate interests
We rely on the legitimate interest ground when we process your personal data for the purposes of (i) analyzing the performance of our Websites and understanding how you and our other users use them in order to improve their performance and your online experience; (ii) keeping you informed about any changes or updates to our terms and conditions, privacy and cookie notices, or any other matter that may be relevant to you; and (iii) fraud detection and prevention.

Please note that Sportradar only relies on the legitimate interests ground if the reason for processing your personal data is fair and lawful. Where we want to rely on legitimate interests as a legal basis for processing, we will carry out a balancing test between our legitimate interests and your privacy rights.

The legal grounds for processing your personal data vary according to the circumstances and context for the collection. We do not process your personal data without a legal justification.

You are a Business Partner when you register (or e-mail with us and our Sportradar employees) on behalf of the company you work for to use any of the Sportradar products or services.

a. What information we collect and why

You may provide certain personal data (such as name and e-mail address) when you sign up for any of the Sportradar products or services or otherwise communicate or interact with us. We collect and process the personal data in order to perform our obligations under our agreement with you as a Business Partner (or prospective Business Partner), including to:

• respond to your questions and requests
• provide you with access to certain functions and features of our services and products
• verify your identity
• communicate with you about your account and our services and products

b. What cookies and other similar technologies we use

Please see our Cookie Notice under “Visitors of Our Websites” for a description of the types of cookies we use when you visit our Websites. Access the Cookie Manager, by clicking on the blue and white shield icon at the bottom left corner of your screen, for a detailed list of the cookies (and their corresponding retention periods) we use when you, in your capacity as a Business Partner, visit our Websites.

c. How we may disclose information

We disclose certain Business Partner information to vendors, contractors, or others who assist Sportradar in delivering the services (e.g., for the purposes of credit card processing).

For more information, please see also Section 9 (How We Disclose Your Personal Data) of this Privacy Notice.

d. Your rights

If as a Business Partner you wish to verify, correct, update, request the deletion of, or opt out of selling or sharing of your information, you may complete this online form.

If you are receiving Sportradar e-mails, you may unsubscribe (opt-out) using a link in the e-mail. Note unsubscribing shall not opt you out of notifications critical to providing the Sportradar products and services (e.g., e-mail invoices).

For more information, please see also Section 11 (What Data Protection Rights You Have) of this Privacy Notice.

e. Lawful Basis for Processing

Sportradar’s lawful basis for processing personal data of Business Partners may be consent, contract, or legitimate interest, depending on the circumstances.

• Lawfulness

When processing your personal data, we ensure that the processing is carried out in accordance with the applicable laws.

• Transparency

When collecting your personal data, we strive to provide you with as much information as possible about the collection and processing of your personal data.

• Purpose Limitation

Your personal data is collected for specified, explicit, and legitimate purposes and not further processed in a manner that is incompatible with the original collection purpose.

• Data minimization

We only collect and/or process personal data which is strictly necessary for our services which include processing of personal data.

• Accuracy

We keep your personal data as accurate as possible and you may rectify your personal data at any time.

• Storage Limitation

We do not retain your personal data for longer than it is necessary. See also Section 8 (How Long We Keep Your Personal Data) below.

• Integrity and Confidentiality

We use appropriate security measures to ensure the protection of your personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction, or damage.

The retention period for each of the cookies Sportradar uses (whether its own or on our behalf by third parties) is stated in our Cookie Manager, which can be accessed by clicking on the blue and white shield icon at the bottom left corner of your screen, and described on our Cookie Notice.

Sportradar also maintains robust data retention policies for the personal data we process that details the retention periods based on our analysis of how long the specific data is reasonably required for legal or business purposes. When we no longer need personal data for the specific purposes, we securely delete or destroy it. Aggregated data, which cannot identify a device/browser (or individual) and is used for purposes of reporting and analysis, is maintained for as long as commercially necessary.

In addition to the description of how we may disclose your personal data for each user type (please see the How we may disclose information section for your user type), we may also disclose personal data as follows:

• within the family of companies controlled by Sportradar for internal reasons, primarily for business and operational purposes, as well as to their subcontractors or other trusted third parties
• if we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal data will likely be among the assets transferred
• when legally required to do so (e.g. to cooperate with law enforcement investigations or other legal proceedings)

In addition, we combine your personal data with those of other users in order to share aggregate user statistics with third parties in aggregated and anonymized form.

A list of the main locations in which Sportradar AG and the Sportradar Group operate can be found here: Where We Are – Sportradar.

If your personal data is collected within the EEA or United Kingdom and Switzerland and transferred to countries outside the EEA or United Kingdom and Switzerland in which applicable laws do not offer the same level of data protection, we ensure similar protection and put in place, for example, one of these safeguards:

• We will transfer your personal data to countries that have been found by the EEA or the United Kingdom to provide an adequate level of protection for personal data.
• We will also use standard contractual clauses approved by the EEA and/or United Kingdom, together with any supplementary measures required, with our partners and suppliers that are based in countries outside the EEA or United Kingdom and Switzerland and take measures to ensure that the our partners and suppliers provide an adequate level of data protection. These standard contractual clauses grant your personal data the same protection it has in the EEA, United Kingdom and Switzerland  (as appropriate).
• Should you require further information regarding the relevant data transfer safeguards that we have implemented, then please reach out to us as provided under Section 17 (How to Contact Us).

A list of the main locations in which Sportradar AG and the Sportradar Group operate can be found here: Where We Are – Sportradar.

You have the following data protection rights:

• Right to Access / Know

You have the right to obtain from us a confirmation as to whether we process your personal data. Should we process your personal data, you have the right to request access to your personal data and to obtain further information regarding the processing of your personal data.

• Right to Rectification / Correction

You have the right to have your personal data rectified in the event that it is inaccurate. You can also rectify some of your personal data by reviewing and changing the personal data from your account settings.

• Right to Erasure / Deletion

Under certain circumstances, you have the right to request that we delete your personal data.

• Right to Restriction of Processing

Under certain circumstances, you have the right to restrict the processing of your personal data.

• Right to Object to Processing (Right to Opt-Out)

Under certain circumstances, you have the right to object to the processing of your personal data.

• Right to Data Portability

You have the right to obtain your personal data in a structured, commonly used, and machine-readable format and to have your personal data transferred to another controller, where technically feasible and insofar as the processing of your personal data is based on your consent or is necessary for the performance of a contract between us.

• Right not to be Subject to a Decision Based Solely on Automated Processing, Including Profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

• Right to Complain To a Supervisory Authority

Should you believe that we have violated any applicable data protection laws when processing your personal data, you have the right to file a complaint with the responsible Data Protection Authority.

• Right to Withdraw Consent

You may withdraw your consent to the processing of your personal data insofar as the processing is based on your consent. This does not apply if the processing of your personal data is required for the performance of a contract between us or if the processing is based on our legitimate interests.

You, or your authorized agent, can exercise your rights by submitting this form. We reserve the right to refuse to give effect to a request to exercise any of the above data protection rights if we are unable to ascertain your identity.

Sportradar has implemented appropriate technical and organisational measures to ensure a level of security appropriate to the risk involved in order to protect your personal data against a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, your personal data transmitted, stored, or otherwise processed.

Our employees are required to keep personal data confidential. We will only transfer your personal data to third parties as described in Section 10 (International Data Transfers) of this Privacy Notice.

Some browsers transmit Do Not Track (DNT) signals to websites. Sportradar does not currently alter, change, or respond to DNT requests or signals from these browsers. We will continue to monitor industry activity in this area and reassess our DNT practices as necessary. In the meantime, you can use the range of other tools we provide to control data collection and use.

Please note that this Privacy Notice shall be updated at least once every 12 months. We will place a prominent notice that will be visible on our Websites. You should check back here periodically to see if the Privacy Notice has been updated. We will always show the date of the latest modification of the Privacy Notice at the top of the page so you can tell when it was last revised.