Drive Margins with Odds Tailored to Your Business
Alpha Odds is a cutting-edge, AI-driven pricing calculation service that delivers enhanced, bespoke pre-match and in-play odds tailored to your specific business needs.
Our pricing service transforms your sportsbook operations by providing real-time, personalized odds that align with your unique market dynamics and business objectives.
Lead the Market with Alpha Odds
Enhance Market Competitiveness with Precision Pricing
Be First to Launch with Data-driven Odds
Drive Turnover Growth with Personalized Strategies
Optimize Profit Margins using AI insights
Expand Customer Base through Strategic Investments
Extend Precision Pricing to Third-Party Content
Grow Your Customer Base with Alpha Odds
Learn how Alpha Odds enables operators to strengthen their market position and elevate customer acquisition and retention through strategic pricing tactics.
- Margin Enhancement: Leverage AI for profit-boosting, competitive odds.
- Audience Expansion: Draw bettors with attractive odds, boosting market share.
- Growth Reinforcement: Reinvest gains into acquisition and retention.
Experience the Power Behind Precision
Alpha Odds harnesses the strength of AI and machine learning for accurate, scalable, and swift pricing adjustments, staying attuned to real-time liabilities, betting behaviors, and market dynamics.
- Superior Pricing: Use AI to craft real-time, market-specific odds.
- Market Responsiveness: Quickly adapt to real-time data and trends.
- Profit Maximization: Enhance margins using customer insights.
Flexible Integration and Universal Application

Standalone Solution
Alpha Odds represents the next evolution in our Pre-match and Live Odds service. It operates independently, delivering powerful pricing solutions without the need for MTS integration, making it versatile for diverse betting environments.
Universal Compatibility with OneFeed
Leverage Alpha Odds across your entire betting operation with our OneFeed solution. This functionality unifies your feeds, allowing you to apply our advanced odds to both proprietary and third-party data, ensuring extensive market reach and adaptability.
Effortless Integration
Implement Alpha Odds effortlessly through our robust API. Customize its application with ease, aligning with your unique operational strategies. Whether you’re using proprietary tools or dedicated trading teams, Alpha Odds enhances and harmonizes with your sportsbook’s specific dynamics.
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Connect with our team to discover the right solution for you.
Empower Your Operations
Essential Guides and Insights for AI-Driven Operations.