Betradar gives 360° insights at ICE 2016

Betradar will once again be exhibiting at ICE Totally Gaming 2016, the world’s biggest exhibition and conference event for the gaming and betting industry. The Exhibition Centre London (ExCeL) will host the annual event from the 2nd until the 4th of February. Betradar will be presenting a broad range of innovations and new products for the very first time to the industry and the general public. At its stand S1-150, the entire portfolio consisting of Betting Solutions, Content Solutions, Live Channel, Gaming and eSports will all be showcased.

A huge step forward has been made in the field of Betting Solutions. With a coverage increase of over 50% in the past two years, all Betradar products can now offer an even broader range of events. One of Betradar’s highlights this year will be the Managed Trading Services – a tailor-made risk management solution – that allows any type of operator to outsource labour-intensive risk management tasks to the company’s industry experts. In combination with the market-leading Betradar Live Odds service, which covers up to 20,000 matches per month, the Managed Trading Services can fully handle all betting operations in a fast, efficient and budget-friendly manner. It offers a full suite of operational services from providing the odds, monitoring liabilities to settling the bets and helps bookmakers succeed in an increasingly competitive market. In effect, the MTS offers each operator a menu of solutions that, working closely with our staff, can be fully tailored to whatever needs that operator has. They can take as few of the Services as they like, or they can opt for the complete turn-key betting solution.

As the 360° one-stop shop provider for betting and gaming operators worldwide, Betradar will also be presenting its exciting content solutions for the upcoming European Championship 2016 in France, including the full Live Channel product portfolio that offers the customisable live streaming solution for online, mobile and retail sports betting offers. Other highlights that operators will want to learn more about are our Virtual Gaming portfolio that consists of Football, Basketball, Tennis, Horse Racing and Dog Racing, while Betradar’s promising eSports solutions will premiere at this year’s show and are a must-see for every visitor to the ExCeL.

And yet again, our eye-catching and modern two-floor booth at S1-150 will be the talk of the week and the place to be seen. Within the unique architecture, visitors will be able to access our “Retail World” where they can experience a real betting shop experience, while the “Mobile and Online World” will showcase all our mobile and online products.

“We are really looking forward to ICE Totally Gaming 2016. We have made sure that this February will offer our clients and other industry players a unique opportunity to see, interact with and learn more about a whole spectrum of innovative and value-generating products. The examples we have outlined in this release are just the tip of the iceberg and there will be plenty more for visitors to experience and engage with. Our stand will be the place to be for sports betting and gaming operators worldwide. We are confident that those who visit our stand will walk away with food for thought and ideas that can take their own offerings to the next level”, outlined Eduard Blonk, Sportradar’s Managing Director Sales.