Betradar is proud to announce the launch of its new live streaming solution for global online and mobile sportsbooks. The launch is an extension of the existing Live Channel for land based operations which was successfully released last year. The service currently offers a broad portfolio of over 5,000 international sporting events. However, this figure is expected to increase in due course.

With the release of the Live Channel Online, Betradar fulfils a key milestone in the execution of being the world-leading one-stop-shop provider for the sports betting industry. The new product extends the existing portfolio of trading, gaming and front-end visualisation services with an entertaining and revenue-driving streaming solution. The combination of the live stream with Betradar’s range of live data visualisation widgets, plus its fast-paced in-play games, such as Soccer Roulette and In-Play Minigames, provides punters a new level of live entertainment.

The flexible packaging and pricing structure makes live streaming an affordable and business driving product for any online bookmaker. Operators can easily select the live events of their choice and have full cost-control. No trading resources are required, since Betradar’s market-leading Live Odds service is available for all live streaming matches.

The online and mobile version of the Live Channel is provided via Betradar’s in-house developed Live Player. The fully hosted player allows a seamless and fast integration process for bookmakers within hours. Simultaneous broadcasts of parallel matches with a minimum latency are assured thanks to world-class technology.

Managing Director Erik Lorenz comments: “Live streaming remains a key entertainment factor and our goal is to set new standards with the Live Channel. The enrichment of live streams with Betradar’s betting stimulating live data and gaming solutions provides a completely unique level of customer entertainment to punters. We are convinced that we will enable bookmakers to strengthen their offer significantly with our portfolio.”

Betradar’s Live Channel Online has experienced great market response even before the official release as ten clients have by now signed up within the first month. Leading sportsbooks such as bet365 as well as the Eastern European operators Favbet and Parimatch have already launched live streaming successfully on their websites.