Betradar release new Live Channel for retail businesses

Betradar, the world’s leading supplier of sports and betting related data, is proud to announce the release of its new Live Channel for retail betting shops.

Following the great success of Betradar’s Live Odds and Live Scouting services on which more than 150 bookmaking clients rely, Betradar is extending its product portfolio by offering an innovative live channel for retail outlets.  It is the first time ever that a product combines live statistics, live odds and most importantly live pictures of sports events around the world on one single screen.

Streaming live sports is essential for retail betting as Free or Pay TV channels can only serve with a limited amount of live content. This will now change and bring an unprecedented level of live entertainment to betting shops.  “With our Live Channel, we are able to provide our clients a truly revenue driving product. Being able to offer live pictures from around the globe around the clock is the perfect completion of our popular live betting services”, says Erik Lorenz, Managing Director Sales from Sportradar. After having secured the media rights for eleven international sports across all five continents, including high-profile Soccer, Tennis, Basketball, Handball, and Ice hockey leagues Sportradar is constantly expanding the live portfolio in the future, to be the perfect complementary to pay-tv channels and to provide exclusive live content for the betting shops.

“Our Live Channel is designed with a conscious focus on sports during off-peak hours. Thereby, shop owners can enhance their daily live sports coverage extensively through a unique entertaining solution, offering the chance to increase customer loyalty and to drive revenues. And best of all, the browser-based high quality streaming signal can be transmitted around the globe without delay and there is no need for additional hardware”, explains Joern Anhalt, Sportradar’s Managing Director Media Rights. As a special highlight, the live statistics will always be related to the on-pitch action and stimulate the punters to place even more bets in combination with the automatically updated live odds on a single screen.

“Through the increase of daily live sports content, we are convinced the Live Channel will significantly increase the turnover potential of retail operators”, declares Anhalt. 

Related website:

Brochure & media rights:


For further press enquiries:

Tobias Brunner

Associate Director Marketing

Sportradar AG

Tel: +49 89 2000845 255



Stay up to date with latest at Betradar. Recent News