Betradar tools up for the Cup!

With the Soccer World Championships almost upon us, Betradar is presenting its sophisticated WC2014 related products to make the landmark event both revenue-driving and successful for bookmaker. No matter if a business requires betting, sports-data content or gaming solutions, Betradar’s portfolio offers the matching tools for all types of sportsbook operations.

Four years is a long time in technological terms, so the changes that have taken place since the last tournament in South Africa have been immense. One thing is for sure: the 2014 World Championships in Brazil will be the most social, interactive and shareable sporting event there has ever been.

Betradar’s WC2014 Live Match Centre represents the ultimate live experience for all 64 matches to cover multiple media platforms thanks to its responsive design. The compact solution includes an enormous amount of pre-match and in-play statistics and impresses with its live visualisation of all the on pitch action, including positional data and ball spotting features. The WC2014 Live Match Centre is fully customisable and all modules can independently be used across the online platform of bookmaker.

To offer as many odds markets as possible will be one of the major challenges for operators. Therefore, Betradar provides for all 64 matches its market leading live betting services “Live Scouting”, the ideal information source to run in-running trading operations and “Live Odds”, the fully automated and integrated in-running trading service for direct use.

Additionally, increasing the entertainment factor of the sportsbook and being attractive to new customers will be the key to stand apart from the rest of the competition. Betradar’s new In-Play Betting Games “Soccer Roulette” and “NextUp: Soccer” enables sportsbooks to provide up to 30+ betting chances per match based on 19 unique key events, while In-Play Minigames, available for the website’s sidebar, and as full screen web app for mobile devices, represents the ideal alternative to traditional casino sidebar widget based on real live sports data.

“The World Cup opens up new horizons for sportsbooks, as consumers who don’t normally bet are likely to do so during these 4 weeks. The enthusiasm for such a major event as well as the patriotism of punters can boost the revenues of bookmakers if they are well prepared. With our solutions, we are convinced to provide our clients the perfect tools for a successful business period”, says Erik Lorenz, Sportradar’s Managing Director Sales.

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