Virtual products have come a long way in a relatively short space of time, both across the gambling industry and within Betradar.
Across the betting sphere, virtual betting provides bookmakers with a 24-7 opportunity for content, filling the gaps within the live sport calendar, and Betradar’s virtuals have become established as the market’s fastest growing solution, getting recognised with glowing feedback from clients.
Eight years ago, when Betradar first began offering virtuals on the market, soccer was the main sport on offer but both the company and the industry has evolved to the point where the likes of basketball, tennis and dog and horse racing enjoy an ever-increasing share of the market.
That growth is part of what has seen Betradar Virtuals claim a host of nominations and awards, the latest of which will see it go up for Digital Product of the Year at the Global Gaming Awards in Las Vegas this month.
Sportradar is also on the nominations list in the Responsible Business of the Year category, which seeks to recognise those firms who don’t just have a commitment to responsibility, but go above and beyond in this regard.
The awards take place ahead of the prestigious Global Gaming Expo, where Sportradar experts and sales representatives will be on hand to offer guidance on all our betting products, with virtuals expected to again garner plenty of interest.
“Having consolidated the initial offering of our gaming solutions almost a decade ago, we identified two key areas in which we knew we had to invest – establish a strong mobile presence and innovate decisively in virtual in-play sports,” explains Frank Wenzig, Betradar’s General Manager of Virtual Sports.
“We are happy to say that we are already reaping the benefits of our strategy. The response we are getting from our clients on both fronts is both rewarding and motivational.”
While virtual sports are already well established within Betradar’s portfolio, the newly emerging U.S. market is also set to benefit strongly from the introduction of virtual live-betting products, such as the recently released Virtual Tennis In-Play and the imminent Virtual Baseball In-Play.
Virtual Basketball has already proven popular in Europe and is set to continue its growth in the emerging U.S. market while Virtual Baseball In-Play is set to follow in 2019, as well as cricket, with US clients able to make the most of opportunities already made available to those elsewhere in the world.
– Sixteen full 5-a-side teams, based on major American teams and using real parameters
– Eight matches in parallel
– 3,300 fixtures per day
– All popular betting markets available
– 137 events per hour
– New bet cycles every 3.5 minutes
“We are excited to see the opportunities that may lie ahead in the U.S. market, especially given the performance of our Virtual Basketball League and the impending growth of our Virtual In-Play portfolio,” Wenzig adds.
“We can’t wait to see how punters will receive our second In-Play sport after tennis, Virtual Baseball In-Play, which we expect to roll out in 2019 along with our Virtual Basketball product.”
For more information regarding our virtual betting products, please visit the virtuals section of Betradar’s website.