Sportradar, one of the world’s leading suppliers of sports and betting-related solutions, is pleased to announce the acquisition of SportsData LLC, a U.S. based data provider offering real-time sports data products. Founded in 2010, SportsData is the fastest-growing sports data company in the U.S., covering over 20,000 live events across American Football, Baseball, Basketball, Ice Hockey, College Sports, Golf and NASCAR. With the investment, Sportradar enters the world’s largest sports market, with more than 30 billion dollars of annual revenues. SportsData, a valuable partner for market leading companies including Google, Bleacherv Report, Facebook and Twitter, will focus on providing an expanded product portfolio to media customers and fantasy sports companies. Sportradar will complement its European product portfolio with all major U.S. sports to become a truly global supplier of sports and betting related content.
Both companies will offer their clients a combined product portfolio ranging from real-time scores and play-by- play data feeds, to multi-platform hosted solutions, live odds, and virtual games. Furthermore, both companies will deepen their trusted relationships with sports federations by offering Sportradar’s fraud detection and prevention system and by entering into data distribution partnerships.
“This acquisition marks another important milestone in our endeavour to become the world’s leading global service provider for sports content and information. With its state of the art infrastructure and its focus on technology, SportsData perfectly matches our strategy of continuously investing in technology and development to provide our customers with an unrivalled product and service quality. The entry into the U.S. market will not only fulfill our customers’ demand for comprehensive international content around the clock, but also prepare Sportradar Group even better for playing a leading role in the dynamic market for sports services.” said Carsten Koerl, Sportradar’s Group CEO.
“Sportradar’s strong position in the European sports market, their experience in growing businesses as well as their financial backing, provide SportsData the perfect support to continue to rapidly grow our company,” said Rob Phythian, CEO of SportsData. “Our shared focus on technology and scalable solutions as well as our complementary product offering, customer portfolio and geographic presence make this a perfect partnership. We strongly believe in the continued growth of the U.S. sports market, as well as globalisation of both U.S. and international sports, and are convinced that SportsData can support Sportradar’s ambitious growth targets.”
About Sportradar AG
Sportradar is the worldwide leading premium partner for the sports betting and media industry. Sportradar (www.sportradar.com) provides sports data services to the bookmaking world with its brand Betradar, and to the international media with its brand Scoreradar. Besides market leading companies in the sports betting and media industry, Sportradar also operates a unique Fraud Detection System (FDS) for several federations, including UEFA and German DFB/DFL. Furthermore, Sportradar is the exclusive, worldwide distributor for ITF (International Tennis Federation) Official Data. More than 450 businesses in over 70 countries rely on Sportradar’s data depth and quality services in their daily business. Sportradar employs over 600 highly experienced staff worldwide. Headquartered in Switzerland, Sportradar has offices in 24 other cities.
Founded in 2010, SportsData LLC (www.SportsDataLLC.com) is the fastest-growing sports data provider in the U.S. With a veteran technology team and over 100 data entry analysts, SportsData captures live play-byplay data and delivers it in real-time to companies in media, technology and fantasy sports. Its clients include Google, Bleacher Report, Facebook, Twitter and the Pac-12 Conference. SportsData drives innovation in sports by providing products that grow its customers’ businesses, maintaining the highest standards in product quality, customer service and business practices.